Author: Seena Shah

Celebrating 10 Years of the iPhone

How has this device changed the marketing landscape? The iPhone has revolutionised the smartphone market, bringing about a super usable way of accessing the internet on the go. Suddenly, iPhones were popping up in every hand. It paved the way for other tech companies to offer better smartphones too- Samsung Galaxy, for example. Traffic from … Continue reading “Celebrating 10 Years of the iPhone”

Blogging: Engaging Your Target Audience

The Digital age has seen a rise in challenge for businesses looking to engage their target audience through blogging. With the rise of smartphones, we have seen the human attention span dive to just 8 seconds. That’s less than that of a goldfish! Having said this, our ability to multitask has improved. We flick from … Continue reading “Blogging: Engaging Your Target Audience”

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