General Data Protection Regulation (GDPR) is due to come into force in May 2018. This will bring data protection regulation up to date with technological developments over the last few decades. Whilst it is not known exactly what GDPR will say, we have some understanding on what it will entail.
The ways in which we ask for consent, use, store and protect data are all going to change. In addition, both the Data Controller and Data Processor will be responsible for adhering to GDPR. In reflection of GDPR, Splash Creative has developed new services to get your marketing GDPR ready.
Consent to store, use, and process an individual’s data are set to change considerably and as the basis of any marketing strategy, it is important that you get this right. We can help you design a creative and user-friendly way of asking for all the necessary consent that your brand requires through clever wording and design.
Many businesses have been collecting data for some time and this can leave you in a bit of a conundrum when GDPR kicks in. However, you have a window of opportunity in the lead up to GDPR to clean up your existing data and get the necessary permissions in place so that you do not lose valuable data unnecessarily.
The consequences of failing to adhere to GDPR, once it comes into force could be a hefty fine which will affect all businesses large and small.
If you need to make your marketing activities GDPR compliant, we can help. Just get in touch here.
With our bespoke service, we are able to find a solution that is right for your business. Speak to one of our digital marketing experts today.GET IN TOUCH